It is hard for the buying center. Probably impossible. However, I’d sustain it’s easy on a visionary or strategic level (still comes with tax breakes / brings you sparkels / access to talent / visibility / bla bla bla).
In any case, it has to be appealing. I suspect, in that context, effectiveness — that is output per effort/dollar-donated — is a good proxy for appeal.
Hence, we’d have to make sure we master the “science of effective organizations” — as per their language and understandinga.
For example I’m explicitly offering a (small) donation to the community. But should no reasonably distinguishable counterparty emerge / exist / or I’m being redirected to in the first place, any mutual aspirations about a meaningful and effective charitable transaction are somewhat in vain. (if that makes sense; time and money are really just substitutes)