Do we want a brand guide (internal) and a media kit (external)?
Brand guide is including Mission statement, Positioning USPs (unique selling points), CI (corporate identity), Tone of Voice
e.g. USPs for Nix are “reproducible, declarative, reliable”
@idabzo We are talking about a whole strategy at this point. Not just logo and logotype but everything.
@ra33it0 let’s setup a repo where we can talk async and throw in ideas and move iteratively towards a final goal.
@ra33it0 Tone of Voice may not be as important as we have a lot of different people and it may be more restrictive, but USPs may be things we want to define.
@djacu How permissive do we want to be. E.g. the LGBT logo in nixos-artwork has different shading than the official logo. Do we care? Should we care?
@ra33it0 We can define a more restrictive internal guide and be very permissive for external users.
@ra33it0 any variations that we want to use should be in the repo.
@djacu how do we feel about naming the repo “branding”.