This occasionally comes up when I introduce someone new to nix.
I’d speculate it to be a reference to “taking the red pill” from The Matrix?
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The posts are meant to be small and easy to swallow like a pill:
The following is a description of Nix. Just as with pills, I’ll try to be as short as possible.
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Honestly, it’s super weird and a good example how being cute in technical writing is not a good idea.